Following my passion for illustration, I decided to develop a full collection of animals together with Sam the fox, in which each one of them represents a specific educational need.
View Special Needs pageThe website is carefully designed to help parents and family members find the perfect toy based on the child’s interests and stage of development.
The product page includes a detailed description, the age range, the skills that the child will practice when playing with the toy, and if it is suitable for any specific educational need.
To promote the launch of the store, I created a series of animations to introduce each animal, each one with its own characteristics, favourite toys and playing preferences.
This was shared in Sam Wonder’s Instagram and Facebook pages, gaining followers and interest among the community.
To highlight some key market moments, I craft small campaigns through social media, the website and promotional ads.
Sam Wonder’s Instagram page is designed with its own visual styleguide. I share the content with special care, following the brand’s identity and tone of voice.
Each order is delivered with a thank you card and a sticker. Optionally, the package can be ordered gift-wrapped and with a personalised message in a card.
Here’s more to explore.
